Gun violence in the U.S. is a vicious cycle. Every shooting is followed by public outrage, thoughts and prayers, and false promises. And then it happens again because the gun lobby pays politicians to maintain the status quo. The only way to end this cycle is by getting young people to vote. March for Our Lives activists partnered with Kesha and her brother Sage to launch an original song, alongside a music video, to mobilize young people to vote three weeks before the midterm elections.

The BTS video is below.

Recognition:
Cannes
D&AD
The One Show
Clios
Clio Music Awards
ADC
Webby Awards
London International Awards
Epica Awards
New York Festivals
AICP Post
Lürzer's Archive

Press:
Teen Vogue
Rolling Stone
MTV
HuffPost
The Hollywood Reporter
Billboard
The Hill
Out
Breitbart
Nylon
Ad Age
Creativity
Adweek