Bose has partnered with the NFL for the Super Bowl for years, offering state-of-the-art sound to coaches and players. But for Super Bowl 50, they also wanted to bring better sound to fans. So we created FanTracks.
To kick-off the campaign, we encouraged people to Tweet their cheers with #LetsHearIt by posting this video on Facebook and Twitter.
We then responded in real-time on Twitter with FanTracks performed in the Bose studio. My favorites are below.
Recognition:
Creativity Editor’s Pick
Press:
Adweek
Creativity