From fashion to trick shots to playing a quick nine, there are countless ways to enjoy golf. And for the 2025 golf season, Genesis celebrated them all.
The campaign launched with a short, “minifesto” video, posted on Instagram and TikTok.
Then, with the help of trick shot artist Josh Kelley and social media personality Cassandra Marie, comedian and actor Atsuko Okatsuka further explored all the ways to play.